Words That Work: Crafting catchy Slogans That Sell
- Katie Mcatee
- Jul 9
- 3 min read
How to Come Up with Crafting Slogans for Your Business or Website
Your brand has a mission—now it needs a message to match. A killer slogan can spark recognition, define your voice and draws people in. So, let's roll up our sleeves and explore some fun ways to come up with a slogan that resonates and packs humor, heart and hustle into one perfect line!
# 1. Brainstorm Like It’s a Party
Grab a group of your pals or colleagues and throw a brainstorm bash! The more, the merrier. Everyone brings their unique perspective, which can spark unexpected ideas. Set a timer for 15 minutes, and let the words flow. Don’t hold back—let those silly and outrageous ideas fly. Afterward, sift through the gems!
# 2. Know Your Vibe
Before you hammer out your slogan, get clear on your brand's personality. Are you quirky and fun? Serious and professional? Whimsical? Understanding your vibe will guide your word choices. For example, if you’re sleek and sophisticated, your slogan will likely have a different tone than if you’re all about fun and laughter.
# 3. Play with Words
Wordplay is your best friend when it comes to catchy slogans! Puns, alliteration, and rhymes can make your slogan memorable. Throw some paint on those words and see what sticks!
# 4. Keep It Short and Sweet
Remember, less is more! Aim for a slogan that’s easy to remember and rolls off the tongue. You want it to be short enough that someone can recall it after hearing it just once or twice. Think of classic slogans like “Just Do It” or “I’m Lovin’ It.” Simple, right?
# 5. Get Feedback and Refine
Once you’ve got a few options, it’s time to hit the streets and get some feedback! Ask friends, family, or even your social media followers which one resonates the most. Sometimes a little outside perspective can help clarify which slogan packs the most punch.
# 6. Make It Unique
Your slogan needs to scream "YOU!" Avoid generic phrases that could belong to anyone. Do a quick search to ensure it isn’t already being used. You want your slogan to stand out!
Here are ideas for clever & catchy slogans:
Chick-fil-A’s “Eat Mor Chikin” is a brilliant example of a campaign that’s clever, character-driven, and delightfully offbeat. It uses humor, intentional misspelling, and spokes-cows to make it unforgettable. Here are some similarly clever, campaign-style slogans across different industries and vibes:
🧼 Cleaning Services / Products
“Mess with the Best, Not the Rest.”
“We Fight Grime So You Don’t Have To.”
🧁 Bakery / Food Brands
“Bite Me (It’s Delicious).”
“We Bake It 'Til You Make It.”
👓 Eyewear / Optometry
“See What You’ve Been Missing.”
“Spectacular Spectacles.”
🧻 Toilet Paper / Bathroom Humor Brands
“Wipe Right.”
“We’ve Got Your Back(side).”
🚿 Plumbers
Do you have a slogan for your business that you want on a bumper sticker?
Create one!
Do you need vinyl/text put up on your store front window?
*Contact me at mcateekatie@gmail.com
Coming up with a catchy slogan is all about creativity, fun, and a good dose of brainstorming magic! Remember to keep it aligned with your brand’s voice, gather some opinions, and let your personality shine through. With a little effort, you’ll have a slogan that not only communicates what you do but also sticks in people’s minds. Happy slogan hunting!
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Instead of a 'quip', I thought I'd throw in some of the popular and memorable catchphrases that we all remember and know!
Be Like Mike - Gatorade
Just Do It - Nike
I'm Lovin' It - McDonalds
Get Allstate And Be Better Protected From Mayhem - All State
How Many Licks - Tootsie Pop
Betcha Can’t Eat Just One - Lay’s
Once You Pop, You Can’t Stop - Pringles
He Likes It, Hey Mikey! (Mikey Likes It) - Life Cereal
I Don’t Always Drink Beer, But When I Do, I Prefer Dos Equis - Dos Equis
Where’s The Beef? - Wendy’s
You’re Not You When You’re Hungry - Snickers
Taste The Rainbow - Skittles
The Quicker Picker Upper - Bounty
It’s Finger-Lickin’ Good - KFC
2 All-Beef Patties, Special Sauce, Lettuce, Cheese, Pickles, Onions & A Sesame Seed Bun - McDonald’s
Melts In Your Mouth, Not In Your Hands - M&Ms
Think Outside The Bun - Taco Bell
--Katie Mac--
(Decal Diva)
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